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My mission is to create innovative brand strategies and amazing customer experiences across all platforms. For the past thirteen years, I've been working in the tourism industry delivering amazing experiences to travelers around the world. Performing at the expert level through all phases of the creative process for online and print products.
Plus, I run my own creative studio PurpledCreative and I launched my first children book "The Adventures of Lola the Silly Goose". If you are interested in knowing me more, please drop me a line via email.
Here are some of the sites I’ve designed recently:
http://www.sherrynetherland.com/ (Hospitality under Miles) - 2017 Addy Silver Consumer Website
http://www.atlantis-labs.net (Software company) - 2017
http://www.currentsbend.com (Hospitality under Miles) - 2016
http://www.tampaairport.com (Travel under Miles) - 2015 Amy Award Winner
http://www.cometourgeorgia.com (Travel under Miles) - 2015 Web Marketing Association’s Web Awards
http://www.visitsarasota.org (Travel under Miles) - 2014 Web Marketing Association’s Web Awards
http://danespencer-landscapearchitect.com (Landscape Architect under PurpledCreative)
Skills
Mac OSX 10.10.1 /PC Windows 7
Adobe CC/CS6
InDesign
Photoshop
Illustrator
Acrobat
Balsamiq
InvisionApps
Fireworks
Prezi
HTML/CSS basic
Sketch
English
Spanish
Clients
Tampa International Airport
Visit Sarasota County
Georgia Film
Music and Digital Entertainment Office
Memphis CVB
Dane Spencer Lanscape Architect
Atlantis Lab
ArtTracer
Specialties
Art Direction
Design Direction
Design User Interface
Design User Experience
Interactive Design
Web Design
Graphic Design
Mobile Design
Photo Shoot Direction
Design Layout
Design Brand Development
Integrated Marketing
Production
Management
Experience
Miles
Senior Art Director
Sarasota, FL · January, 2006 – Present
Generate new ideas and products for new business opportunities from concept to implementation.
Perform creative concepts, brand development, wireframe creation, UX/UI, web design, digital design, layout design, photography direction, iconography, mapping, print and web production, pre-press and quality control for multiple states, CVBs clients, and key integrated international accounts.
Define the conceptual approach to integrated programs, establishing design direction and user interfaces, and incorporating brand elements across all media.
Worked closely with the web development team to ensure technical feasibility and correct design implementation.
Handle all aspects of the creative and production processes for all online and offline products.
Education
Florida Southern College
BS in Graphic Design
Lakeland, FL · January 2001 – December 2002
Pasco-Hernando State College
AA in Graphic Design
New Port Richey, FL · January 1999 – December 2000
Awards
| 2017 | Online/Interactive – Consumer Website, Silver ADDY
The Sherry Netherland Hotel New York |
| 2015 | Element of Advertising – Digital Creative Technical, ADDY AMY Award
Tampa International Airport Website |
| 2015 | Outstanding Website, IAC Awards
Tampa International Airport Website |
| 2015 | Best Travel Integrated ad campaign, IAC Awards
Delaware Tourism Rebranding Integrated Campaign |
| 2014 | Travel Standard of Excellence, Web Marketing Association’s Web Awards
Visit Sarasota CVB Website |
| 2014 | Outstanding Achievement in Web Development, Web Marketing Association’s Web Awards
ComeTourGeorgia.com Website. Georgia Department of Economic Development |