Digital Work (Proposals/Conceptual)
Art direction, design development, brand development, content ideas, digital work, UX design, UI design, marketing
I’m proud to show you all the digital work that I have done to obtain new businesses under Miles. Many of these designs were key to obtain new businesses and new partnerships. Of course, these designs are just a portion of the huge work that goes into responding RFP (Request for Proposal).ForAll Miles unless otherwise noted RoleSenior Art Director/UX Designer Date2017-2014
To create a very modern and visual main navigation. Large photography and the use of many UI interactions. We suggested a video for the main panel in where the user will be able to control where to go in DC via video.
The second panel, we want a visual display of all the major iconic places of DC. The user will be able to interact by changing the photo from day to night. By doing this, the user will learn new things that each of these iconic places can offer depending on the time of day.
The third panel, the opportunity to showcase each neighborhood in a unique way. We can geo-target a specific neighborhood per user. We also want it to give a quick glimpse of the diversity each neighborhood can offer to the visitor.
I created a simple, but very visual UI style guide to show the future client how colors, fonts and UI interactions will work with the new website design we were proposing. Enhancing from their base brand color hues of blues and grays, I expanded their accent color palette to feel more organic and visually connected to the different destinations Amtrak goes across the country.
For the typography, I want it to use all web-safe fonts that are easy to read but at the same time use few fonts that have the personality like Playball and Oswald. UI elements and iconography, I want it to keep it simple and elegant. However, it was very important to show some depth with shadow effects, angles, and motion with the different shapes and lines used in the design.
Front and center we have a custom search field where the user can search by region, city, landmark and/or vacation type and/or Duration. Also, we want it to implement get smart content to target specific special for this specific target audience from California to visit Seattle.
The whole design was thought out to be a modular design.
On this page, we want to inspire the user by learning more about this destination/trip with the ability to right away get value for this vacation package. Plus, showing similar vacation packages with of how many days, what is the value, trip itinerary and how many people have liked each of the vacation packages to help the user learn more and be inspired by price as well as the destination.
Another big idea was to bring an authentic voice to the website which it didn’t have by creating new content from locally selected travelers and guest blogger to contribute with Travel Stories for the website.