Memphis CVB – Print & Digital Products
Brand development, Visitor Guide, Meeting Planner and Website design. Since redesign.
Here is a project that I loved to do because it was creating the whole product from the start. We had the opportunity to create and develop Memphis CVB brand for their three main products visitor guide, meeting planner and www.memphistravel.com. I worked with a diverse team to created editorial concepts, sales ideas, marketing solutions, layout ideas, brand development, UI and UX design.
To come up with their brand development, I was lucky to visit Memphis for three days and what a beautiful city it is. It is inspiring with history, culture, music, food, energy, the river, and the people. Then, of course, the client had done a great photo shoot for their new ad campaigns, but these were just the concepts of the photos, not the actual brand or the message. They asked us to create their brand and to help them with the messaging.ForMemphis Convention Visitor Bureau, TN – Under Miles RoleCreative Director/Designer Date2011-2009
Color selection by picking main colors of local photography.
Memphis CVB, TN. Colors
Memphis CVB, TN. Color Selection
Memphis CVB, TN. Typography.
See online book: http://www.nxtbook.com/nxtbooks/memphis/2011MemphisMapTouristGuide/
Main Spread Feature: Come Play Around in Memphis (1of 2).
Brand Creation and Implementation, Design Layout, Cover Design, Map Design, Iconography, Photography, Listings Design.
Main Spread Feature: Come Play Around in Memphis (2 of 4)
Main Spread Feature: Come Play Around in Memphis (3 of 4)
Main Spread Feature: Come Play Around in Memphis (4 of 4)
Memphis Destination & Sports Planning Guide opening spread
Brand Implementation, Web Design, User Interface Design, Iconography.
Main navigation dropdown view. Pushes the whole content down.
Businesses listing page
Advertising & Marketing