Brand, Look & Feel, Style Tile
brand manual, mood board, look and feel, style tile, branding, brand development, brand design
The moment you are born, you are developing an identity of who you are. That is a brand. In the following pages, please enjoy my brand work in the world of tourism and others.
I created these brand manuals, mood boards, look & feel, UI style tile for many tourism organizations. In some cases, the clients had an established brand and my job was to interpret or develop the brand for different audiences. In other cases, I have to create brand new branding campaigns by analyzing, researching and learning about the destination’s offering and it’s marketing goals. Working in collaboration with the client to discover what their brand is key to success.ForAll Miles unless otherwise noted RoleSenior Art Director Date2014-2019
AmtrakVacation.com – UI Style Guide concept for Proposal
The goal was to revamp their existing branding following the new design and technical trends.
Meet Puerto Rico – Brand Creation Concept
Brand Creation Look and Feel Proposal for Meet Puerto Rico. Creation of brand, color palette, fonts, logo design and tag line, photography style and voice.
Designed under Miles
Washington State Visitors Guide – Look & Feel Concept
Anchorage Big Wild Life – Look and Feel for Anchorage.net (option 1)
Anchorage Big Wild Life - Look and Feel for Anchorage.net (option 2)
Sirata St. Pete Beach Hotel – Brand Creation Concept
Won their business.
Rebranding, UI styleguide plus main navigation design
Visit Sarasota County - Look and Feel Styleguide (Since redesign)
Atlantis Labs – UI Styleguide
UI Style Guide, logo design, typography treatment, UI interactions, responsive view.
Logos, Iconography, Stationery Next
Memphis CVB – Print & Digital Products